Trustpilot

Integrate Mavera with Trustpilot — brand voice from reviews, TrustScore monitoring, star-based persona segmentation, competitor comparison, and review response generation

Overview

Pull data from Trustpilot (Reviews, TrustScores, Star Distributions, Competitor Data) → analyze with Mavera (Brand Voice, Mave Agent, Personas, Focus Groups, Generate) → turn consumer review data into brand intelligence, persona-validated messaging, and automated review responses.

Trustpilot API — Base URL: https://api.trustpilot.com/v1/. Auth: API Key (public endpoints) or OAuth 2.0 (private/business endpoints). Rate limits: vary by endpoint and plan tier. Pagination via page and perPage params.

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Prerequisites

1. Trustpilot API credentials

   Register at Trustpilot Business → Integrations → API. You’ll get an API key (public) and OAuth credentials (private endpoints).
2. Business Unit ID

   Find your business unit ID via GET /business-units/find?name=yourdomain.com.
3. Mavera API key

   Get your key from Mavera dashboard.
4. Environment variables

   export TRUSTPILOT_API_KEY="your_trustpilot_api_key"
   export TRUSTPILOT_SECRET="your_trustpilot_secret"
   export TRUSTPILOT_BU_ID="your_business_unit_id"
   export MAVERA_API_KEY="mvra_live_xxxxx"
   

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Jobs

#	Job	Trustpilot Data	Mavera Surface	Output
1	Review Text → Brand Voice	Positive reviews (4-5 star)	Brand Voice	Voice profile from customer language
2	TrustScore Monitoring → Reputation Response	Score trends	Mave Agent + Generate	Root cause analysis + response drafts
3	Star Distribution → Persona Segmentation	Reviews by star rating	Personas + Focus Groups	”What would move you to 5 stars?“
4	Competitor TrustScore Comparison	Competitor domains	Mave Agent	Competitive positioning analysis
5	Review Response Generation	1-3 star reviews	Brand Voice + Generate	Personalized review responses

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Rate Limits & Production Notes

Trustpilot Endpoint	Auth	Strategy
Public review endpoints	API key (?apikey=)	Rate varies by plan; add 200ms delays
Business unit lookup	API key	Cache results — business data changes slowly
Reply to review	OAuth 2.0	Rate limited per business unit; queue responses
Star-filtered reviews	API key	Separate call per star level required

Trustpilot rate limits vary by plan tier and aren’t always documented precisely. Start with 200ms delays between calls and back off on 429. For high-volume review monitoring, use Trustpilot webhooks instead of polling.

Checklist:

• Use API key for read operations, OAuth for write (replies, flags)
• Business Unit ID required for most endpoints — find via domain lookup
• Star filters require one call per star value
• Cache TrustScore and competitor data (changes slowly)
• Queue generated responses for human review before posting
• Monitor Mavera credits at Dashboard

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All Integrations

Trustpilot API

Brand Voice

Personas

Focus Groups

Mave Agent